A hero commercial built around a single idea: what actually makes a Canadian athlete. Six elite athletes, five separate shoots, seven distinct locations, cut together as one unified film for the launch of Canada's first fully Canadian-made protein.
Learn More →Fast, hype, built to look elite. A full lineup of Calgary Dinos football players shot at McMahon Stadium. Hyper-zoom reveals, match cuts across the field, slow-motion catches, all timed to the beat.
Learn More →The first time an NFL franchise invested directly in a Canadian youth football league. We created the promotional video set to drive the campaign. Filmed in Arizona with the owners of RAW Sports, Cardinals cheerleaders and mascot Big Red.
A Black Friday promo built around a video-game concept the entire target demographic recognizes instantly: "Create Your Player," styled after the Madden character-customization screen. Starring Jalen Philpot (WR, Calgary Stampeders).
Learn More →A stylized science-lab world built around a single ownable device — "4X" — fronted by Dr. Gid, played by Gideon Agyei (DB, Saskatchewan Roughriders). Entertainment does the heavy lifting up front, then converts attention into a product message people retain.
Learn More →Two-day quarterback clinic with Nathan Rourke (Quarterback - BC Lions) Trevor Harris (Quarterback - Saskatchewan Roughriders) and Rob Williams (Owner of QB Motion) captured and turned into a sellable product. A module-based coaching program giving coaches and quarterbacks who couldn't attend full access to Rob Williams' system.
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